🧲 Why a clear purpose is key to attracting new opportunities

Your Wednesday read has arrived!

Below is the final component of my three-part momentum-building workaround: Having a clear purpose.

🫣 A moment of honesty here: I myself spent the last few weeks reflecting on my purpose after spending a good part of the summer feeling like I’d lost some of that clarity amidst so many differing opportunities coming my way.

Credit to this ten-year-old photo for sparking my game-changing “aha” moment — that I’m here to build the world’s best activation agency, helping forward-thinking organizations achieve a shared vision by harnessing the power of community and strategic relationship building.

I hope today’s read sparks an “aha” moment for you, too. 💡

Simply put, if people don’t think of you as [your name] is the person that [your unique offering] which helps people achieve [specific outcome], then you need a clearer purpose.

Here’s that framework put into practice with a few real-world examples:

• Charlotte Crowther turns your expertise into a ‘Visual Mental Model,’ so any person or company can have their own proprietary framework and an online course.

• James Chen’s company Viviscout builds watches with built-in heart monitors that warn people of upcoming heart attacks.

• Jeanne Grabowski is the premier business strategist for founders who are feeling stuck - allowing them to scale their businesses to new heights.

• Bernardo Scheinkman is an architect and urban planner who founded Smart City Expo Miami to bring the world’s leading urban planners to Miami and educate citizens on sustainable urban solutions.

Why is this important?

Because if an opportunity comes up that aligns with “that specific initiative” of yours, you want people to come to you (or be referred to you) about it.

Even if that opportunity isn’t an exact fit, chances are you’ll know someone you can share it with.

To continue with the people mentioned above (people I actually know!) as an example, here’s how I would refer opportunities to them in various scenarios:

• If I’m at an event and someone says they would love to write a book or start their own consulting agency one day, I would mention Charlotte’s work, since most authors and consultants need a methodology to hang their hat on.

• If I’m at a tech talk mingling with healthtech investors, wellness enthusiasts, or with a friend who mentions that they have high blood pressure, I would mention James’s watch.

• When chatting with another founder who has big plans for their business but has hit a plateau, or is feeling bogged down by the messiness of entrepreneurship - I would mention Jeanne as the must-see business coach.

• From government officials and educators to sustainability-minded citizens, if I cross paths with anyone interested in urban environments, I would recommend Bernardo’s Smart City Expo Miami as a resource.

Having a clear purpose is critical to drawing people and opportunities your way. Then it’s on you nurture those relationships with some of the strategies I offered in my previous newsletters about providing value and relationship building. (Don’t worry, I’ll have plenty more to share on relationship building in future newsletters.)

Next time I land in your inbox, it’ll be to wrap up this workaround series with a list of tips to get started accelerating your momentum.

Till then,
Nicole

My activation agency is now taking clients. If your organization recognizes the power of providing a unique value within your ecosystem + have an existing community, want to build a new one, or want to better engage with your stakeholders (customers, partners, investors, etc) - we can help! Click here to learn more.

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