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🎁 The power of providing unique value

🎁 The power of providing unique value

And easy examples to put into practice!

Nicole Vasquez
August 14, 2024

Happy Wednesday, subscribers!

After diving into relationship-building in our last read, we’re onto the second element of my workaround for momentum-building: providing a unique value to others.

But first… I was so thrilled to see Jonathan Sigel join the conversation! I may be the Activation Architect, but it’s you all who are experts in your given industries. Thank you, Jonathan, for sharing how my relationship-building strategies can be applied in your world as a B2B marketer with Amazon Web Services.

Click here to read Jonathan’s thoughts on relationship-building in Account-Based Marketing

Now, let’s get back to talking about providing value.

When you provide value to other people, a few things happen:

You leave a positive impression
You brand yourself as “the person that provided ____”
They want to reciprocate — it’s human nature!

So how do you provide a unique value?

First, it’s important to know that your unique value is not something you currently sell — it’s something you provide to others for free, with no expectation of receiving something in return.

☝️ A unique value is something curated, interesting, or even opportunity-presenting.

Let’s imagine you meet someone at an event and realize you have shared interests in sustainability and eco-friendly living, and acknowledge the difficulties of living in a modern world.

Here are some examples of what it would look like to provide a unique value to that person when following up with them:

💭 Something curated: A list of your favorite farm-to-table restaurants, eco-friendly shops, or farmers markets in the area.
💡 Something interesting: A podcast episode you listened to about a woman who quit her corporate job to start a renewable energy company.
🔓 Something opportunity-presenting: An invitation to join you at your favorite vegan restaurant’s pop-up event.

❝

A unique value is not what you do for work, or a service that you sell.

Providing a unique value is doing something memorable for another person, without expectation of receiving anything in return.

Here are more examples of how to provide value:

👉 Keep a running list of all the questions your clients ask you. Over time, you can spot themes and proactively create lists of ‘Your Answers to ____ Questions.’ Then, you can share these lists with people after you meet them, or turn them into a one-pager, blog post, etc.

👉 When you meet someone, ask questions about their work. Identify what their biggest challenge is right now, something they’re looking for, or what otherwise would be most helpful to them. Following up with the appropriate answers or resources is an easy way to provide value.

Tip: Provide something of value that specifically attracts the people you’re seeking 💡

👉 Film a Loom video showing how you solved a specific problem that your target market faces, and link to it in your signature.

👉 Share excerpts from your book or blog that address the current pain points your target market has.

👉 Create a custom ChatGPT with answers + tips for the top 10 questions people ask you. (For example, check out this custom ChatGPT I built called Community Building 101)

👉 Assemble a list of your favorite books, software, travel destinations, parenting hacks, etc.

There are so many ways to provide value, so we’ll move on for now, but know that the possibilities are endless and that I am always happy to brainstorm with you or guide you through these follow-ups.

In two weeks’ time, I’ll wrap up the workaround by talking you through honing (and owning!) a clear purpose.

Till next time,
Nicole

Any questions, thoughts, or ideas after reading today’s newsletter? Click here to share them with me on X or simply reply to this email.

If you found value in today’s read, please forward it to a friend or colleague.

What I’ve loved recently:

🎧 “Brian Grazer: Scale your curiosity” on “Masters of Scale” from WaitWhat: Host (and LinkedIn co-founder) Reid Hoffman is joined by one of the biggest names in Hollywood, who shares that he makes sure he talks to someone new each week, from all walks of life.

🎧 “…Inside the Pentagon’s Tech Upgrade…” on “Hard Fork” from The New York Times: Fast forward to 30:54 in the episode to hear why the U.S. Military is struggling with timeliness and innovation. So interesting!